Welcome to Mellow Mushroom HQ's blog. Here you can read about everything we can't fit on Facebook!
Today the Moon, Tomorrow the Sun (Silverman pictured second from right)
Photo Credit: Kristiina Wilson
Changing the Timbre and Adding Some Overtones
At HGI, it takes unbounded creativity to provide the perfect combination of logistical know-how to our restaurants and innovative inspiration to surprise and delight our guests. To this end, we bring you Micah Silverman, Field Marketing Manager.
Micah assists stores with planning, organization and executional strategies for marketing and sales programs. She also helps manage graphics requests and budgets and analyzes marketing trends and initiatives. On top of all this, she’s the bass player in an awesome band.
Hailing from Brooklyn, but born in Florida, she’s been in Atlanta since she was six. Micah majored in music for her first two and a half years of college, but … she played the clarinet in chamber orchestras and even some Dixieland bands. Quite on the path to becoming a symphonic musician, one day she woke up and decided to sell her clarinet on eBay. And the Earth shifted a little on its axis.
Asked about how she started in marketing, Micah says, “Once I switched majors to Communication, my studies started including marketing and advertising, so I went on to work in those fields after graduation.” She worked for Clear Channel at a TV media rep firm then Cinema Screen Media for 7 years, where she managed production of movie theater pre-show advertising content and clients. Next she moved to the more technical side of advertising as a Technical Art Director at an interactive digital media agency for a few years before leaving to tour full-time with her band (15-20 dates each month). “While touring, I was fortunate enough to have been offered a position with Zipcar as the Marketing Manager for Atlanta, and I was able to work remotely while on tour.” Pretty cool.
Some notable achievements include:
· Wining a performance slot on The Rock Boat (the original music cruise)
· Her current band (Today the Moon, Tomorrow the Sun) was signed to Greyday Records (US-Portland) in 2011 and Kanoon Records (EUR-Germany) in 2013
· Her last album WILDFIRE charted in the Top 10 on the CMJ and Sub-Modern charts
· Her band were named one of Flavorpill’s Favorite SXSW discoveries in 2012
Her band has been dubbed indie-new-wave, dreamy-disco-punk, and indie-electro-fuzz-rock Micah plays bass, guitar, keys and some percussion. And, yes, every once in a while, she’ll whip out the clarinet.
So, creative clearly, but how does the music help in marketing for Brand Development? Micah responds, “Being in a full-time touring band has been a great marketing challenge that draws so many parallels to the marketing role with Mellow! It’s all about figuring out your demographic and how to best reach them. And once you reach them, it’s all about maintaining the relationship and keeping them happy so they want more! Whether it’s through media marketing (tv, radio, Pandora, etc.), visual collateral (posters, banners, POP), or connecting with people on a more personal level so that they become ambassadors for your brand (or band!), it’s all about how you put yourself out there in the universe, and then delivering on the product with excellence! “
Take a peek at one of her other passions:
We’re excited to have exceptional talents working here at HGI. For over 7 years now, Senior Graphic Designer Dusty Griffin has been penciling, inking, coloring, writing, cutting, pasting, and doing whatever else it takes to give our fans and our franchisees what art they want.
He helps ensure that art pieces created for the company maintains the Mellow look and produces vibrant, full-color art that speaks to our devoted fan base. In particular, Dusty strives to ensure that the art on our products reflects the fine level of care taken in our food.
Hailing from Carrollton, Georgia, he studied art at the University of West Georgia. When asked about his influences, Dusty responds, “My father was a painter, so I love hand-done sign and poster art. I am highly influenced by Art Nouveau, Psychedelic, Urban, and Graffiti Art. ” Specific artists who have motivated him include Alphonse Mucha, Arthur Adams, Van Gogh, Stanley (ArtGerm) Lau.
Dusty’s recent industry awards include the following notable achievements:
- 2010 AIGA (American Institute of Graphic Artists) 365 Award - Illustration and Web Design
- 2010 Addy Gold Award - Illustration and Web Design - Charlotte, NC
- 2013 Addy Gold Award - Illustration - District 7
His favorite medium is hand-done pencil and ink illustration scanned and digitally painted, but he also finds painting from time to time to be cathartic. Watch for this year’s annual Mellow calendar for some amazing examples.
In the meantime, check out some of his online work:
- "Dia de los Muertos": http://dustygriffin.com/wordpress/?p=713
- "Autobot Gears": http://dustygriffin.com/wordpress/?p=634
- "Kat Dennings": http://dustygriffin.com/wordpress/?tag=kat-dennings
Why can't we get all-you-can-eat magic mushroom soup? Love that stuff.
"There is such a thing as too much of a good thing. Wait … what did you ask again?" — Wizard
how many calories in a serving of your Mushroom soup?
The Wizard has esconced himself deep within his tower to research and has recommended you check out our Nutrition Calculator: http://www.nutritionix.com/mellow-mushroom/nutrition-calculator/premium
is there msg in the mushroom soup or any of your other soups?
"The crystal ball is saying there is no MSG in our soups, but there is, however, a lot of TLC." — Wizard
are you really a wizard?
"Watch me pull this rabbit out of a hat." — Wizard
Why can't you reopen the Douglasville Mellow Mushroom???? Or maybe you can open a to-go place at your main office near Fulton Industrial Blvd in Atlanta, GA, near where I work!!!!PLEASE!!!!!!!!!!!!!!!!!!!!!!
"I have determined that all of the employees at HQ on Fulton Industrial agree with you about the desirability of a to go place on premises." — Wizard